Work
16 case studies across commerce, design systems, and AI tooling — featured projects first, then the full archive.
2025–2026 · Founder — product design, systems, plugin UX
Founded Shop Canvas — owned Framer CMS sync, preview-before-apply, and Shopify checkout handoff after Bouguessa-class commerce + design splits on client work.
2022–2023 · Design systems lead + brand identityPrivate
Shipped a token-driven enterprise design system that unified Snap’s AR product, marketing, and partner surfaces.
2025–2026 · Designer & systems engineer
Built a solo R&D pipeline — Figma tokens, MCP scaffolding, manifest-driven Playwright — to prove a design-to-code contract agents and eng could share.
2026 · Product designer & engineer
Turned an internal buying dashboard into a multi-tenant Shopify app with isolated merchant data and a shippable install flow.
2024 · Lead designer + Shopify systems
Led Shopify Plus rebuild for luxury editorial — theme as component library, agent-ready docs, same-day campaign paths (self-measured velocity).
2026 · Information architecture & UX strategy
A GCC health & beauty retailer whose product structure had stopped matching its business — and the intake system that keeps the fix from decaying.
2026 · Product designer & engineer
A routine builder on the Avnzor storefront — five time slots, automatic placement, and a classifier deciding what even counts as routine-able.
2026 · Product designer & engineer
A live operations dashboard connecting Shopify, Algolia, and the warehouse into one command center for a GCC health & beauty brand.
2026 · UX strategist & design lead
A UX audit and design strategy for Odeem, a Dubai-based luxury leather goods label by Emirati designer Fatma AlOtaiba.
2026 · Design engineer — learning project, operator interfaces
Learning operator telemetry UX via a MuJoCo → Foxglove harness with scheduled faults and commanded attitude as the answer key.
2024 · Lead designer & engineer · Design systems architect
Two-phase engagement: a no-code-friendly Shopify Plus theme rebuilt into a fully accessible, bilingual Hydrogen storefront for a GCC health & beauty brand doing 5,000+ orders/month.
2017–2023 · Design systems lead
Faster design and development cycles for the GCC's largest mother & baby e-commerce.
2019 · Campaign concept & digital design
Turning an abstract idea about long-term markets into a repeatable campaign system.
2017–2018 · Senior interaction designer · Brand + design system + UX
Brand, design system, and end-to-end mobile UX for a women's preloved-fashion marketplace.
2018 · Brand & web designer
Making an almost invisible automotive product understandable through a technical visual system.
Lead product designer
End-to-end product design and marketing site for an AI sizing tool used by Prada, Moncler, and 30+ luxury brands.